How to Make Your Lab Stand Out

8 Simple Steps

How to Make Your Lab Stand Out
8 Simple Steps

Welcome! Reading time: 1000 words…8 min.

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We’ve recognised that in today’s dynamic world of dentistry, distinguishing your lab and attracting dentists can be daunting.

But fear not!

With a strategic approach centred on relationship-building, expertise showcasing, and value provision, you can construct your dream lab that appeals to both dentists and dental technicians.

Let’s delve into some strategies:

1. Networking at Dental Conferences and Trade Shows 🎪 

Want to boost your lab's visibility? Start by hanging out at dental conferences and trade shows.

These gatherings aren't just about fancy tech and trends – they're perfect spots to mingle with dentists and other pros like yourself.

Bring along your best work samples, some snazzy brochures, and those trusty business cards.

Chat up folks, figure out what they need, and show them how your lab can deliver the goods.

Quick tip: Practise your spiel before you go so you can wow 'em with your lab's awesomeness! Oh, and don't forget to grab some freebies while you're at it – who doesn't love dental swag, right?

More useful links for Dental Show trades worldwide are at the bottom of this article.

2. Sharing Knowledge through Workshops and Webinars 🧑‍🎓 

Hey, ready to level up your lab's game?

Consider hosting workshops, seminars, or even online webinars.

We're talking cool stuff like digital dentistry, picking the right materials, and nailing communication with dental offices.

Make these sessions hands-on and interactive – it's not just about sharing knowledge but also about getting folks involved.

Plus, dentists love learning new tricks, so you'll have a packed house.

Pro tip: Get some big-name experts onboard to lead the way – it adds credibility and draws a bigger crowd.

3. Sharing Know-How with Killer Content 📰 

Hey, ever thought about flexing your lab's brainpower?

Whip up some killer content like articles, blog posts, or even snazzy videos showcasing your lab's skills and innovations.

Let dentists peek behind the curtain and see the passion and precision that go into your work.

Pro tip: Throw in some real-life stories to show off your lab's problem-solving prowess. It's like reality TV but for dentists!

4. Ruling the Web with a Killer Online Game 🔌 

Alright, it’s time to get serious about your online game.

Your website should be like a well-oiled machine, easy to find and navigate.

Get chatty on social media, dive into online forums – basically, be everywhere your dentist pals hang out.

Keep 'em hooked with updates, glowing reviews, and juicy industry gossip.

Oh, and why not give virtual tours of your lab? It's like MTV Cribs but with dental equipment.

Pro Tip: Use SEO-friendly keywords in your content to improve your website’s visibility on search engines, or use someone experienced in revamping your online image, like GreatAgency.

5. Going the Extra sMile 😀 with Added Goodies

Wanna be the dentist's bestie?

Offer up some sweet extras like lightning-fast service, VIP treatment, or digital tracking so they can stalk... er, I mean, monitor their cases.

Go all out to impress and leave 'em wondering how they ever lived without you.

Pro tip: Don't forget to ask for feedback – it's like free advice on how to be even more awesome!

6. Building BFF Bonds with Dentists 🫂 

It's all about making friends in the dental playground.

Be the reliable buddy who always delivers top-notch work on time, every time.

Listen up, communicate like a pro, and swoop in to save the day when things get hairy.

Your dentist pals will love you for it.

Pro tip: Keep 'em in the loop with regular updates – it's like sending a postcard from your dental adventures!

7. Joining the Local Dental Squad 🪖 

Time to get involved in your local dental scene!

Rub elbows with fellow pros, swap stories, and stay in the loop with what's hot and what's not.

Show off your stuff by lending a hand, sponsoring events, or even sharing your wisdom.

It's like being the cool kid at the dental party.

Pro Tip: Regularly contribute to these associations by sharing your expertise and insights.

Hint - there is a list of dental organisations worldwide:

8. Turning Happy Dentists into Your Biggest Fans 🔈️ 

Hey, happy dentists mean more business for you, right?

So, don't be shy – ask 'em to sing your praises loud and proud.

Positive vibes from satisfied customers are like gold dust.

And hey, why not sweeten the deal with a referral program? It's like a dental love fest where everyone's a winner!

Pro Tip: Create a referral program to incentivize dentists to refer their peers to your lab.

By putting these strategies into action with authenticity and consistency, you're not just boosting your visibility in the dental world – you're forging solid bonds with dentists and cementing your lab as their go-to choice.

Remember, Rome wasn't built in a day, and neither is your dream lab.

It's all about playing the long game – stay patient, keep hustling, and success will find its way to your doorstep.

You've got this!

Extra Resources Roundup

  • All Dental Shows in one Calendar (TradeFairDates)

  • Side Hustle for Dental Lab Business (DPR)

  • Lab Software to manage and grow ( HERE )

  • Bespoke Digital Services (GreatAgency)

  • How to build a referral program (RefRock)

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